I’m fortunate to work with a well-established community of practice. We have folks on different career journeys. Individuals face work challenges and they also have career goals – and some are part of the community for that reason. Some just wanna hang out for a bit. There are all sorts of folks involved in some way.
We’d like to define some personas to help us build out some landing pages. We want the landing pages to speak to those who aren’t familiar with the community, who we feel would get the most from certain parts of the community. And perhaps also help those who are already part of the community to reflect on why they remain part of the community.
From your work with user experience (UX) professionals, what frameworks have they used to define personas?
I’m not after old-school personas by demographic such as “Brian is on $300k a year and drives a white Tesla, etc” – I’m more interested in problems-to-be-solved style personas, where we dive into identifying problems/pains that people face and the gains they desire.
I have an idea already about how we might define personas yet I’m super curious what persona frameworks already exist, particularly those outside of the community world.
And for the benefit of us as a community of community professionals, I’m curious how we might adapt existing frameworks and apply them to our context as community professionals.