Recently I’ve been thinking about communities in terms of member transformation.
Ie - they enter into your community as ‘one person’ and they leave ‘transformed’.
Here’s a little visual I created.
I know I always struggle to communicate the benefits of joining a community, often I fall into the trap of describing the features instead of the benefits or value. After a conversation with a friend the idea of ‘doors opening’ has stuck with me as a way to think about the benefits of the community.
These doors that are opened can then be pitched to community members as a core reason to join.
For example, in this tweet is this response:
In communities of practice, (which is what I’m most familiar with), a core benefit are the opportunities to advance your career at a faster pace than without the community. This could be down to the network you build, learning opportunities, simply job posts being shared or a million other reasons.
Whatever it is, the community deserves credit for facilitating advancing people’s careers and we need to educate our members of the indirect but very interconnected ways that community truly makes a difference.
I wonder if asking the ‘what doors has this community opened?’ question to your community would be a good way to survey your community in addition to gaining inspiration on how to promote and market your community better?
Thoughts, experiences or ideas anyone?