I like to believe that communities should and need to be creative.
Of course, creativity comes in many ways.
You can be creative with your branding, create an identity with it, for example.
You can do collaborative things, like reddit did with pixels.
You can create products together, at Ministry of Testing we did a collaborative card deck with a member. We also had fun creating an actual newspaper.
Creativity inspires people and it is also memorable.
What creative things have you seen, in your or other people’s communities?