Using events to build community

Events are not necessarily community building, but can be used to help build community.

Previously at Ministry of Testing we did conferences where they became a real community buzz and a way for people to gather and re-connect once or twice a year.

I think it is this re-connection angle that is important, the more you can reconnect and build relationships, the more people will appreciate it and naturally come back.

What worked well for us:

  • help people feel welcome on the day
  • organise a ton of social activities before, during and after the event
  • build community online throughout the year
  • take and share photos, memories is marketing
  • publish and share talks
  • have almost all speakers be from within the community

What tips do you have to build community through events?

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