The state of the world is wild, no month looks the same. I’m asking the question in the hope of getting real answers that we can design for.
What are your community goals or challenges this year?
Goals can vary between personal and company, anything goes here. Nothing is too big or too small.
It could be:
- things you are looking to learn
- things you are challenged or feel a bit stuck on
- side gigs you are working on
- finding a new job
- get an article published
- start a newsletter
- get a speaking gig
- …and so much more…
For me - starting a community from a position of not necessarily having a particularly large audience already.
I.e. strategies to grow in the very early stages
What have you tried so far?
Also, what would be most helpful to you to help you understand / discover strategies? An article, video, checklist…
Different strategies and the pros of cons of each - particularly in what scenario you might be best vs worst placed to try different approaches! I suppose that sounds checklisty, but can’t say I’m overly fussed about format.
So far, mostly organic reach on socials (mostly LI) combined with some direct messaging/email to people who I know may be interested (people I already know, not really cold messaging).
And then over next month, re-purposing early community interaction and content to help with promoting.
Considering what events to attend, or even put on (but again, not having large existing audience challenge so probably more a joint event with a partner with a larger audience) at the moment.
And will make a bigger push on a creative referral strategy. But before I do that, want to ensure existing members getting enough out of it they’re motivated to refer!
I have a few for this year:
Find a full-time remote job somewhere in the intersection of operations/product/community and education
Build out Helping Creatives into a support community and subscription based operational service to help more creatives manage their operational needs so they can get back to the work they really enjoy
Publish my newsletter consistently, which for me is weekly
Share more of my learning, musings, and resources on my blog and socials (specifically LinkedIn as I don’t have much presence there currently)
really going all in this year on everything