A downside of using Facebook is not getting access to people’s email. This is particularly important to avoid falling into the trap of relying on the Facebook algorithm.
Typically there are two ways around this:
- Get people into an email funnel outside of FB, from a blog post, for example, but direct them to an email subscription form to gain access to the group.
- Ask people to submit their email address by asking them the question upon joining the group. Like the screenshot below.
I’ve been struggling with this issue. I use Group Collector to get emails into our system, and match up to our customer accounts. But without the ability to Facebook an email address it really makes tracking community effectiveness 100% difficult.
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I didn’t know about Group Collector, thanks for sharing.
And yes, matching up data of different members is a royal pain. Community CRM/Analytics tools like Common Room help somewhat, but sometimes I’m not sure it’s worth the effort. Embrace each tool for what it is, find ways to capture data easily and always understand the value of an email address!
