I’m always conflicted with Facebook.
Especially with posts like this 
. I agree the content, especially reels, suck.
I hate it, but I choose to avoid the bad content. It works most of the time. I’ve also trimmed my friends list. I only occasionally post personal updates there.
Yet I still haven’t deactivated Facebook. It’s the groups and some pages that keep me staying. And I think as long as they are useful and positive spaces, I’ll keep going back.
And the funny thing is that the groups are what are maintained, cared and loved by the people that create them. They have rules. They are moderated. The good ones are clear on what is accepted and will do their best to maintain a good place to be.
Many of these groups are lifelines for people. Where they struggle to find people anywhere else that get them. They laugh. They cry. They rant. They seek help. They post anonymously.
Of course, not all groups are great. Many are not managed and they can equally be negative spaces. But in the light of all the negativity of FB, there is positivity there. And it’s kind of funny that the positivity comes in the form of good and basic community management.
There’s also some pages there that are great to follow, and again, the good ones are those that create content that matters whilst also creating connection with their people.
Of course, I’m probably naive to think that perhaps FB should double, triple, and quadruple down on being a great place to have community. And I’d still struggle to justify building community there…but at the same time it is working for some people.
What is not clear is how sustainable it is for the founders / cmgrs, I’d love to see examples of people making a sustainable income, or having it clearly lead and be tracked to sustainability. Many of these things are a funnel to what actually becomes our sustainable source of income.
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