I don't like Facebook and videos are meh, but pages and groups are often great

I’m always conflicted with Facebook.

Especially with posts like this :point_down:. I agree the content, especially reels, suck.

I hate it, but I choose to avoid the bad content. It works most of the time. I’ve also trimmed my friends list. I only occasionally post personal updates there.

Yet I still haven’t deactivated Facebook. It’s the groups and some pages that keep me staying. And I think as long as they are useful and positive spaces, I’ll keep going back.

And the funny thing is that the groups are what are maintained, cared and loved by the people that create them. They have rules. They are moderated. The good ones are clear on what is accepted and will do their best to maintain a good place to be.

Many of these groups are lifelines for people. Where they struggle to find people anywhere else that get them. They laugh. They cry. They rant. They seek help. They post anonymously.

Of course, not all groups are great. Many are not managed and they can equally be negative spaces. But in the light of all the negativity of FB, there is positivity there. And it’s kind of funny that the positivity comes in the form of good and basic community management.

There’s also some pages there that are great to follow, and again, the good ones are those that create content that matters whilst also creating connection with their people.

Of course, I’m probably naive to think that perhaps FB should double, triple, and quadruple down on being a great place to have community. And I’d still struggle to justify building community there…but at the same time it is working for some people.

What is not clear is how sustainable it is for the founders / cmgrs, I’d love to see examples of people making a sustainable income, or having it clearly lead and be tracked to sustainability. Many of these things are a funnel to what actually becomes our sustainable source of income.


Facebook and Groups itself are fairly poor tools, but can have great communities, as you say. I think this is actually just a really good demonstration of how important good community managers, guidelines, norms, and participants are; they are what make community, in the end, not the platform. Of course the other major reason Facebook works is audience/“reach” and the frictionless discovery and onboarding of new members that results. I frankly despair of finding an alternative in part because all the alternatives I’m aware of don’t seem to prioritize or care so much about what makes Facebook actually great; they focus more (understandably but IMO myopically) on decentralization, privacy, etc. I believe we can have a Facebook-like platform, one that is ad-supported (perhaps with partial subscription support/options too), and avoid the negative algorithmic feeds and content promotion, etc. I think there is a reasonable business to be made with that concept, albeit not one as massive and perhaps profitable as Facebook (but profitable enough, if there is room for such an idea in this world :smile:).


I agree with you.

As always, it comes down to getting that network effect for a new tool to get going.

I think it’s possible, but that initial traction, adoption and discovery is so hard to get to.

1 Like