How would you measure the ROI on this Webflow Community Grants iniatiative?

I saw that Webflow are launching a community grant scheme and are allocating a nice $10 million to the project.

Source: Webflow Community Grants

How do you think something like this will be measured for the ‘ROI’?

If you had to measure it, what would you look to explore or do?

I like the way they did this - essentially it’s a $10m budget for community-generated content!
So I think the ROI for the business path is pretty straightforward. Compare new users of this campaign to new users on a usual marketing campaign

The cooler ROI though is the number of people who decide to start creating webflow content because of this investment! How many backlinks did we have before vs how many do we have now kinda thing

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