Iāve just come across this blog from back in Feb - Google Search Is Dying | DKB which points out that Google results are getting worse and that a hack thatās growing in popularity is to add āsite:reddit.comā to the search. As youāll be getting results back from āreal peopleā. Iāve realised Iāve been doing this myself for some searches almost without thinking about it.
Has anyone seen any more research or analysis backing this up out there?
Iāve always taken āGoogle loves forumsā as one of the bedrocks of persuading people inside companies that forums have value. But thinking about it after reading this, Iām not sure thatās anywhere as true as it once was.
Google did love forums - but only until around 2009. Following the advertising collapse during the Great Recession, Google started to deprioritize forum results over authoritative (i.e., advertised) results. Things got progressively worse after 2016 (see: Cambridge Analytica scandal, the 2016 U.S. Presidential Election, and the mainstream entry of āfake newsā), whereupon forum posts - and all user generated content across the board - started to receive penalties. Now, it is highly unlikely that even well-curated forums will ever be indexed thoroughly by Google, and if they are indexed, the results will be down-ranked.
The best way to appear on Google is to have a corporate presence, minimize user generated content, emphasize site speed using modern (i.e., non-LAMP) technologies, and design your site for mobile-first.
But, like you, I think all of us should wean ourselves off of Google Search.
I am not convinced that google results getting worse is the major reason that the āsite:ā āhackā is popular. Itās also very useful to search sites which have terrible native search systems built into them. Itās also useful to search forum content which require one to login in, but which allow the google crawler to index.
Ok, so I shouldāve set up analytics before, but I havenāt, but I will now.
I use privacy friendly analytics, but it does show how many results come from Google. Hopefully, it will produce data over time for this little forum.
Iāve mostly stopped using Google, not entirely, but I do go to places like Spotify, Twitter and Reddit to search content on specific topics.
I do feel that communities are ideal for being the starting places for finding out information, the start of a rabbit hole, so to speak. Overall I donāt think most communities see this as their role, please correct me if Iām wrong
Iām sad that Google doesnāt take forums more seriously, I wonder how this could be improved? How can we make forums more searchable? Or is it a lost cause?
What would we need to do to make this space more āsearchableā?
Immediately I found myself thinking of Wikipedia, and before the internet Encarta and Brittanica (anyone remember those CD-roms? Gosh, takes me back), and even the Babel fish in Hitchhikerās Guide to the Galaxy for those familiar with Douglas Adamsā book.
It makes sense that specialised communities are more trusted, reliable, higher-quality repositories for specific information that one might be looking for.
I hadnāt even thought to use x-ray search (site:reddit.com) on Google to help find more useful, trusted information! (I used to use this previously for LinkedIn in my recruiter days; I suppose, as well as Reddit, this could be used for twitter.com, too. I may have to experiment with this over the coming daysā¦
What an interesting discussion. Thank you Mark, and all, for contributing here.
Google search results have declined in quality AND people trust institutions less and want to hear from other people. I saw someone who said they planned their whole vacation on TikTok the other day, because they could SEE it and knew it wasnāt travel blogger BS.
Curated conversations making their way into newsletters. Threads shared to social posts. That sort of thing.
Anecdotally: I still end up on niche forums through Google. Usually when Iām troubleshooting something and looking for advice.
E.g., issues with our car will take me to one of a few owner forums. Gardening or DIY homeowner stuff takes me to boards that look like theyāre straight outta 2008.
Slowly make friends on the internet.
Guest blog.
Build a reputation.
Share peopleās work.
Have forum as a sub-domain and the main site with useful and more SEO friendly content.
Use social media to your advantage.
Build a newsletter, itās good practice anyways.
Weāre slowly getting Google traffic here, a whole 6 views in the past couple of weeks.
I do the site:reddit.com about 70% of the time I am searching for recommendations etc. I am tired of the SERP being filled with biased affiliate sites when I am looking to purchase something specific or recommendations for travel etc.
Additionally, content is written for search engines, not people, which makes it a pain to sift through needless intros to articles when I am trying to find an answer to something simple like āhow to make a moscow muleā.
Thanks but I, in fact, do not need to know the history of ginger beer, alcohol, and the world at largeā¦I just want the recipe. But I understand why they do it.
I canāt wait to see this in action and learn about what Google deems as search worthy as a lot of user generate content is thin. Perhaps itāll focus more on the first post which usually has the most dense value compared to replies which can be conversational or even completely off topic.
