Find a balance between quantitative and qualitative community measurements

The goal of building community is not engagement, though it can help us get to where we need to go.

The real need is creating valuable outputs.

In a sense, community is often invisible because the outputs go through other business channels.

For example: product feedback via community efforts is often given credit to the product team.

In reality, it’s a team effort.

Community needs to get better at taking credit for the value they bring and part of that is perhaps seeking ways to track community efforts in a more qualitative way.


This is really good. I’ve been thinking that engagement is the result of effective value creation for members – people will participate if they find it valuable!

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