The goal of building community is not engagement, though it can help us get to where we need to go.
The real need is creating valuable outputs.
In a sense, community is often invisible because the outputs go through other business channels.
For example: product feedback via community efforts is often given credit to the product team.
In reality, it’s a team effort.
Community needs to get better at taking credit for the value they bring and part of that is perhaps seeking ways to track community efforts in a more qualitative way.