Community Metrics

:information_source: This is a wiki post, editable by any member of The Village.

Community metrics is a topic that comes up time and time again.

  • What community metrics should be tracked? And why?
  • What limitations do we have for tracking data and metrics?
  • What are some pitfalls to avoid?

The hope is that this can be a reference point for all these types of questions.

How do to decide on what metrics to track?

  • What value do they add to your community?
  • How do they align with the business goals?
  • How do they align with the community goals?

Community measurement pitfalls to avoid

  • avoid getting caught up in vanity metrics
  • some metrics are for understanding, not for measuring community performance

Community metrics that could be measured:

Format: [Name of metric] - [Description] - [How to use or calculate it]

  • Signups
  • Topics
  • Posts
  • New contributors
  • Active Users/DAU/MAU
  • Total membership
  • Engagement rate
  • Active members
  • Total activity
  • Response rate
  • Most active member
  • Sentiment
  • Retention rate
  • Attendance
  • Satisfaction

Screenshots from Discourse community metrics

Screenshots from Common Room


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